Lesson 6 Creating Your Market Entry Strategy Learning Objectives We explain and define the value chain concept We explain how to untangle the value web in your industry We introduce five market entry strategies that successful entrepreneurs use We introduce the concept of the value map We explain how to use your value map to find traction in changing marketplaces…
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LESSON 2 New Business Venture Opportunity and Analysis Learning Objectives – We discuss the importance of opportunity recognition and opportunity formation – We introduce the practice of preparing a “problem statement” – We introduce concepts of industry dynamics and performing industry risk analysis – We cover the importance of identifying and working with “lead-users” – We describe how to analyze…