Lesson 3 – Crafting a Winning Business Strategy and Sustainable Competitive Advantage

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LESSON 3 Crafting a Winning Business Strategy and Sustainable Competitive Advantage Learning Objectives • We define strategic planning and tactical planning • We explain the importance and benefits of strategic planning for entrepreneurs • We define core competencies, strategic vision, and strategy intent • We discuss the importance of creating a sustainable competitive advantage • We introduce six competitive advantages…

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