Category Archives: Entrepreneurship

Roadmap To Entrepreneurial Success – About Our Online Course

Roadmap To Entrepreneurial Success: Powerful Strategies For Building A High-Profit Business Our innovative online course is based on our highly acclaimed book called Roadmap to Entrepreneurial Success. Roadmap is a strategy book for entrepreneurs. Each step of the entrepreneurial life cycle, from start-up phase to harvest, is succinctly detailed in our course, providing you with the key steps that are…

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Roadmap To Entrepreneurial Success – Course Overview

ROADMAP TO ENTREPRENEURIAL SUCCESS Course Syllabus About Our Online Course LESSON 1 Introduction – Creating Your Start-Up Strategy Learning Objectives – We discuss how entrepreneurship has changed since the global economic crisis – We describe entrepreneurial management practices – We introduce the entrepreneurial lifecycle – We define the types of entrepreneurs – We explain what motivates entrepreneurs – We introduce…

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Lesson 6 – Creating Your Market Entry Strategy

Lesson 6 Creating Your Market Entry Strategy Learning Objectives We explain and define the value chain concept We explain how to untangle the value web in your industry We introduce five market entry strategies that successful entrepreneurs use We introduce the concept of the value map We explain how to use your value map to find traction in changing marketplaces…

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Lesson 5 – Gathering and Allocating Critical Capital Resources

Lesson 5 Gathering and Allocating Critical Capital Resources Learning Objectives We identify the critical capital resources entrepreneurs need to succeed We explain important product development issues We cover how to integrate business strategy with technology strategy We explain how to determine the start up costs We discuss the importance of setting and focusing on product development milestones We detail how…

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Lesson 4 – Starting with the Right People and Organization

LESSON 4 Starting with the Right People and Organization Learning Objectives • We discuss what it takes to be the lead entrepreneur • We define venture team and cover how they get assembled and function • We describe venture team management and cover how to lead in tough times • We review legal issues in new business venturing, corporate structuring,…

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Lesson 3 – Crafting a Winning Business Strategy and Sustainable Competitive Advantage

LESSON 3 Crafting a Winning Business Strategy and Sustainable Competitive Advantage Learning Objectives • We define strategic planning and tactical planning • We explain the importance and benefits of strategic planning for entrepreneurs • We define core competencies, strategic vision, and strategy intent • We discuss the importance of creating a sustainable competitive advantage • We introduce six competitive advantages…

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Lesson 2 – New Business Venture Opportunity and Analysis

LESSON 2 New Business Venture Opportunity and Analysis Learning Objectives – We discuss the importance of opportunity recognition and opportunity formation – We introduce the practice of preparing a “problem statement” – We introduce concepts of industry dynamics and performing industry risk analysis – We cover the importance of identifying and working with “lead-users” – We describe how to analyze…

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